tap tap tap….is this thing on? + big news!Thursday, August 30, 2012 12:40
well hello there! you thought i dropped off the face of the earth, didn’t you? yeah, me too! the truth is that i’ve just been really, really busy and something had to give. unfortunately this means my little blog got quite neglected.
on a positive note, i have some super big news to share, and what a better place to do that, than here! this might get a bit lengthy, so grab a cup of joe and dig in!
as most of you know, i’ve been running a stationery business for the last 11 years. while i love what i do, i’d love to focus more on design and less on running a business and producing products. so, over the last year or so i’ve been exploring the option of licensing off my work to other companies. what does that mean exactly? well, i would still design my products as usual, but after the design is done, i just hand over the files and someone else actually pays for, and manufactures, the products. this frees up my schedule tremendously since i only have to focus on designing. it also frees up by bank account as i won’t have to invest in producing (and warehousing) hundreds of thousands of products!
initially i thought i’d try to find a larger company (like hallmark, but not hallmark) to take on my line of cards and products. after a lot of research and a trip to the national stationery show in may, i was put in contact with jewel branding and licensing. jewel is a licensing agent that has a great history of working with greeting cards. what is a licensing agent you ask? well, the best way i can explain it is to compare it to a movie star. no, i’m not becoming a movie star! but, movie stars have agents. the agent’s job is to get them jobs. wether it be in movies, appearances, etc. well, jewel is the same thing, except instead of getting me roles in movies, they’re finding homes or jobs for my artwork. hopefully those homes will be with larger greeting card companies who can easily produce and distribute my designs to a much larger audience.
along with finding new homes for my designs, they will hopefully help me expand my brand to include new and exciting things like pattern design. those kid’s sheets you just bought at IKEA? yeah, an artist licensed that artwork to IKEA and they had the rights to print it on bedding. those cute journals in target, yup, licensed from an artist. nearly everything you see with artwork on it has been licensed from an artist.
what does this mean for my stationery line? well, i’m not quite sure yet. as of right now, i’ll continue to sell the products through my distributor. however, as images are licensed, i will no longer be able to use them for my own line. so, over time, my wholesale line will become smaller and smaller until it’s no longer worth while to continue them. i’m not setting anything in stone at this point. we’ll see how it goes and play it by ear!
are you still with me? that’s a lot to digest! hopefully i answered most of your questions, but if not, feel free to leave a comment! i’m so excited to be a jewel artist and designer. hopefully this will be an exciting new venture for my little business.